Creating a Facebook Page is easier than you think. This course will walk you through the simple steps associated with creating a Facebook Page, as well as help you understand how to start connecting with others through building an audience and posting.
- Learn every step in creating a Facebook Page, including choosing a business category and uploading your profile and cover photos.
- See the different types of content you can post to your Page, like photos, videos, milestones, and more.
OverviewHaving a Facebook Page is an important tool in reaching your business goals. We’ll walk you through each of the steps in creating your Page.
Facebook is where more than 1 billion people go to connect with their friends and family, and discover and learn about businesses. With more than 60 million active business Pages on Facebook, it’s important for your business to have a presence too.
The only requirement for setting up your own Page is a personal Facebook profile. If you don’t have an existing profile, go to Facebook to sign up. If you already have one, you have everything you need to create a Page.
In this course, you’ll learn:
- How to choose the right business category, upload your profile and cover photos, and more.
- What the different Page post types are and how to publish a post.
Creating Your Page
Choosing a Business Category
Choose a category that most closely reflects your business. Depending on what category you choose, you’ll be asked for a few details.
Click on the category you’d like to choose for your business to see what information will be required.
Sharing More About Your Business
This next step is optional, but we recommend filling in as much as information as you can. The more you share, the more people can find out about your business on Facebook.
Description: This section has a 155-character limit, so be sure to add the most important information here. Information can include your business location and value prop.
Website: If your business has a website, be sure to add it so people on Facebook can easily visit your site.
Unique Facebook web address: Much like a personal Facebook profile, business Pages can create a unique Facebook URL (commonly referred to as a vanity URL). Once you choose your unique URL and click on Save Info, you’ll be prompted to change your chosen URL if the name is already taken.
Adding a Profile Picture
Adding to Your Favorites Tab
Choosing Your Preferred Audience
Once you’ve chosen the location of your preferred audience, it’s time to move on to their interests.
As you add categories and subcategories of interests, you’ll see that a window pops up, showing you the number of people you’re likely to reach when choosing that interest. Feel free to choose as few or as many as you’d like and keep in mind that your selections won’t limit your reach or visibility on Facebook.
Adding a Cover Photo
Once you’re on your new Page, it’s time to upload a cover photo. Like your profile picture, a cover photo is one of the first things someone sees when visiting your Page.
To add a photo, click on Add a Cover. You’ll have the ability to upload a photo and also reposition the image before it is published. If you want to make sure nothing is cropped out of your image after uploading it, we recommend uploading an image that is sized 828 X 315 pixels.
When you’ve positioned the photo where you’d like it, click on Save and you’re done.
Access to Additional Features
After at least 25 people like your Page, you can create a username for your Page. This username makes it easier for someone to go directly to your Page via a URL. Often the username is the company’s name, and will look like this: facebook.com/companyname.
It’s important to note that once you set your username, it can’t be changed.
Once 100 people like your Page, you can start “watching” up to 100 Pages. This is helpful so you can see how other Pages — including any competing businesses — are performing.
You’ll see Pages to Watch when you visit the Insights tab of your Page. Available metrics on other Pages include how many Page Likes they have, number of posts published that week, and number of engagements (Ex. reactions, comments, shares) their posts received.
Become a Verified Page
To show that your Facebook Page is the authentic representation of your business, we have a Verified Pages program. Depending on your type of business, your Page will receive either a gray badge or a blue badge. The badge appears next to your Page name in Timeline, in search, and elsewhere on Facebook. It also boosts your Page in Facebook search results.
Gray Badges: Local Businesses
Gray badges* are given to local businesses so people know they’ve found and are interacting with the real Page, and not a fake or spam account. The badge will appear next to the business name.Depending on the Page category of the business, there may be additional features that are not available to other Pages. For example, some verified Pages have access to movie/TV trailers. The features that your Page has access to will be determined during the verification process.
Blue Badges: Brands, Organizations, Public Figures
Blue badges are given to some public figures, brands/businesses, and organizations for the same reason Facebook issues the gray badges — to show a Page is authentic. Businesses that have a significant real-world presence are eligible for the blue badge.
To apply for either of the verified badges, fill out the form found here.
*Currently, badges are available for eligible businesses in Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, Dominican Republic, France, Germany, Great Britain, India, Indonesia, Italy, Japan, Mexico, New Zealand, Peru, Philippines, Portugal, South Africa, South Korea, Spain, Taiwan, Thailand, Turkey, and United States.